Your High-Ticket Offer

Let’s start with what high ticket actually means.

Firstly, it’s not as simple as the price of your offer.

This really comes down to the makeup of your business, the industry you

are in your ideal client.

High ticket for some is £500, for others is £50,000.

And it certainly doesn’t mean upping the price of something you already

offer in an attempt to make more profit.

It is so important to recognise that the definition of high ticket is two-fold.

Yes, it is pitched at a higher price point when compared to the range of services you offer, but equally importantly, it has to be high value in terms

of the service/transformation it provides.

High ticket offers are often overlooked, or met with the “I’m not ready for that yet”

response from many business owners.

Purely because they don’t believe it will sell.

But these kinds of offers can be a huge success for any purpose

led business owners.

Firstly, and this may seem obvious, you don’t need to sell as many high-ticket offers as you do low ticket, to hit your revenue goals.
Secondly, our experience has shown that the biggest transformations happen when your clients invest in themselves.

When they have skin in the game.

The decision to work with you on a high-ticket offer will not

be one they have made in a flash.

It would have been thought about in detail, and it would

also be likely that the kind of client willing to invest with

you are already a number of steps along their business journey.

They understand that they need to show up, take ownership

and play their part in getting the results they desire.

Ask any business owner if they would prefer one, no push sale of £10,000 to a fully engaged

and motivated client compared to 10 sales of £1000 to clients who had to be persuaded, and

you will get a very quick answer!

Same revenue, but far less hassle and time involved.

That is why adding a high ticket offer to your services is a wise decision to make.

Psychology experiments have shown that the more people pay for something, the more they value it.

So, if you can make more money AND deliver better results,

why would you NOT focus on a high-ticket offer?

Let’s say you are on your way to a meeting, but you have a

killer headache and pop into the local pharmacy.

There is product for £1 that says: “Gets rid of your headache

in 2 to 3 hours” but sitting right next to it on the shelf is another drug for £10 that says: “Guaranteed to rid you of your headache in 5 minutes” you’d buy the more expensive one, right?

In this case the more expensive drug is the perfect solution, regardless of cost.

The same principle applies to your high-ticket offer.

It comes down to making sure your value proposition absolutely nails the needs and

wants of your ideal client.

You know your price point will be higher, so the key is to involve a more tailored and personalised approach. To dedicate more time and attention to understanding the specific needs and preferences of your potential clients.

We all know that this kind of approach results in a feeling of enhanced customer satisfaction

and loyalty, as your clients will feel valued and understood throughout the sales process.

In Your High Ticket Offer we will take you through every stage of the process of creating your

own offer. Through 8 in depth modules with accompanying workbooks to complete, you will

focus on your own business, your ideal clients, where to pitch your pricing, how to convert leads

to sales and so much more.

Using practical examples and hands on exercises, this is an interactive programme that will

leave you ready and fully prepared for creating your high-ticket offer.

No more doubts, no more self-sabotage, just a clear plan.

Module 1 – Your Business

Throughout this module you will look at your business, the industry you are in and the
wider market to make sure that you are pitching your High Ticket offer at the right level.

You will work through a simulated example from a service-based business, enabling you
to apply the same principles to what you do.

Module 2 – Your Competition

You’ll create an analysis of your competition, giving yourself a strategic advantage in
the busy world of high ticket offers, enabling you to establish yourself as an authority
amongst your peers.

You will discover exactly what is missing for your customers and crucially are able to
provide it.

Module 3 – Your Clients

Three topics come together in this module to create a high end, luxury experience for potential clients.
The cohesive way to present yourself to the world will subconsciously affect the way
clients see you so make sure it is the same across all channels.
You’ll decide on your positioning and stick with it across all of your offers.

Module 4 – Building Relationships

All future sales will be made or broken on your initial contact - the first impressions matter and being a good person, taking an interest in others and having a genuine concern for
their well-being is a great place to start!

Module 5 – Generating and Qualifying Leads

High Ticket selling only works when you have the right people coming into your funnel
and the right people having conversations with you.
The relationships building that you have already done will come to fruition on the conversations that you are having.

You’’ll learn how to create content to generate leads with the payoff being greater than
that of lower ticket options.

Module 6 – Pricing

You’ll learn that pricing isn’t just about adding a zero to your already existing offers and
the price that you put on your high-ticket offer has to be in line with your other offers.

You will have the opportunity to restructure all your pricing if you need to. By being methodical and working it out.

Module 7 – Sales Conversions

We’ll discuss how people remember how you made them feel - make them feel seen,
heard and understood.
Every interaction is a potential future sales conversation so take an active interest in
what people tell you - use your tracker to make notes.
It doesn’t have to be ingenuine- take an interest organically and the conversations will flow.

Module 8 – Services, Loyalty and Referrals

You want to be talked about after you leave the room, and through excellent service
this will continue to happen.

It sounds trite but being a good person is where this really pays off.

Don’t lose opportunities from not offering a referral method and make sure all of your
clients know- all of the time!

So, let’s take a minute to remember the

advantages of High Ticket

High Ticket offers tend to be valued more by the client as they are a purchase made with thought and evaluation.
There is a higher likelihood that the client will have better attendance, more engagement, and better results from what is being taught.

Perfect for those at the beginning of their audience growth journey because you can sell less and have more engagement while making more money.

Throughout Your High-Ticket Offer, we will have covered

these critical aspects of creating, positioning, and selling

High Ticket Offers.

Business Analysis: Understanding your current business state to identify opportunities
for high ticket offers.
Client and Competition Analysis: Assessing your clients' needs and your competition
to strategically position your high-ticket offer.
Building Relationships: The importance of building strong relationships with your
audience and qualifying leads.
Pricing Strategies: Effective pricing strategies to ensure your high-ticket offer reflects
its value.
Sales Conversations: Techniques for engaging in meaningful sales conversations to
convert prospects.
Service Loyalty and Referrals: Strategies for fostering client loyalty and encouraging referrals to expand your client base.