The Course Course
From the seed of your idea to the launch of your course
Your Comprehensive Guide to Course Creation
Let’s say you have an idea, it may just be a seed, but an idea it still is!
You think you could do something with this idea.
People could actually be interested in it.
You have the knowledge, you have the experience, and you have the enthusiasm to do something with it.
But what is the best way to get that knowledge out there?
The more you think about it, you realise that an online course would be perfect, you’ve
taken part in them before and they’re a great way of learning, splitting your learnings
into modules that could be delivered live, or maybe as recordings.
The more you think about it, the better idea it seems, and the beauty of it is it would be a
passive or semi passive income stream once you have done all the groundwork, meaning you
earn money even when you’re not actively working.
But there is the issue: how do you do the groundwork?
Where do you begin?
Well, you begin right here with The Course Course.
Your fundamental, comprehensive, step by step guide to turning your knowledge into consistent revenue.
Put together by established and hugely successful creators of 6 and 7 figure online courses,
The Course Course is no fluff, pure gold nugget loaded content.
Over 8 modules, we’ll explain absolutely everything you could ever need to know to transform what is in your head into a consistent revenue stream.
This course is crammed with so much detail, nothing is left out, and it is available for the investment of just £497
Module 1 - The Benefits of Creating an Online Course
Understand why it's important to choose a clear and specific course topic.
Learn how to match your course topic with your skills and interests.
Discover ways to do market research to see if there's a demand and to check out the competition.
Develop skills to define and understand your target audience by analysing their demographics and psychographics.
Get good at collecting and analysing audience feedback to improve and confirm your course topic.
Learn how to customise your course content to fit your audience's needs and preferences.
Module 2 - Planning Your Course Content
Understand why it's important to make a detailed plan for your course to make sure clients stay interested and learn well.
Create clear learning objectives for what clients should learn that match what you want your online course to achieve.
Learn how to organise what you're teaching into sections and lessons that make it easier for clients to learn step by step.
Understand how you can look at your plan and make changes to it based on what people say and how well it's working.
See that planning a course is something you do over and over, and it's important to always try to make it better.
Module 3 - Developing Your Course Materials
Learn how to create clear and logical module plans or scripts.
Get good at making attractive slides and using multimedia to improve learning.
Learn how to create engaging and functional workbooks.
Prepare a complete course outline and materials that meet user expectations, ready for use.
Module 4 - Filming and Editing Your Course
Understand the importance of choosing the right platform for hosting live sessions versus pre-recording content.
Master techniques for achieving clear and high-quality audio recordings.
Learn best practices for enhancing video quality through camera selection, lighting setup, and effective framing.
Develop strategies for minimising distractions and maintaining focus during filming sessions.
Acquire basic editing skills to polish course videos, including trimming footage, adding transitions, and enhancing audio and video clarity.
Module 5 – Marketing Your Course
Understand why good marketing is crucial for the success of an online course.
Learn about key marketing strategies like content marketing, social media, email campaigns, partnerships, and paid ads.
Find out how to use content marketing methods like blogging, guest posts, and various content types to attract and engage clients.
Explore social media strategies like teaser campaigns, testimonials, engagement tactics, and paid ads to effectively promote an online course.
Discover effective email marketing techniques such as building a list, segmenting it, automating emails, nurturing sequences, and analysing performance.
Create a strategic marketing plan that fits the specific needs and target audience of an online course.
Module 6 – Launching Your Course
Comprehend why a well-planned launch is crucial for the success of an online course.
Learn how to build anticipation and engage potential clients before the launch through various promotional strategies.
Master the key actions to take on launch day, including announcements and live engagement, to maximise visibility and enrolments.
Gain the skills to track key metrics and continuously optimise launch strategies for better results.
Module 7 – Improving Your Course
Understand the importance of gathering comprehensive feedback from clients to enhance course quality and student satisfaction.
Learn effective methods for collecting reviews, testimonials, and structured feedback to build credibility and attract new clients.
Gain insights into making iterative updates to course content, structure, and delivery based on feedback to enhance learning outcomes.
Develop a strategy for continuous improvement by implementing ongoing updates to keep the course relevant and valuable.
Module 8 – Scaling Your Course Business
Learn how to grow your online course business.
Find ways to create more courses for different types of clients.
Discover how to make your courses available in other countries.
Use affiliates and partnerships to help your business grow faster.
Consider offering courses that are always available to make steady income
Once you have worked your way through the modules, you’ll
be able to construct and implement a clear and structured
plan to put into place.
No more procrastinating over getting started.
No more doubting that your knowledge is not saleable.
No more stressing over the tech.
No more confusion over how to let people know.
What you will achieve and complete during this course make this an investment you’ll make back in no time.
Real, tangible, actionable accomplishments that will leave you primed and ready to turn your knowledge into a recurring revenue stream.
You’ll understand the benefits and processes involved in creating an online course.
You’ll identify and research a viable course topic that aligns with your expertise and passions.
You’ll develop a detailed and structured course outline with clear learning objectives.
You’ll create engaging and educational course materials, including scripts, slides, and interactive activities.
You’ll film and edit high-quality videos for your course using appropriate equipment and techniques.
You’ll implement various marketing strategies to promote your course and reach your target audience.
You’ll successfully launch your course and maximise student enrolment.
You’ll gather and analyse feedback to continually improve your course.
You’ll scale and expand your course business by creating additional courses and exploring new markets.
So much content, and such an incredible opportunity for just £497
Sign up today and take the first step
from Course Creation Novice to Course Creation Genius!
Meet Debbie
Debbie is a certified business strategist who can identify
and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams
and businesses at all stages, and of all sizes, making her
the ideal Strategist who can support you flourish.
Debbie successfully established and managed several businesses over the past 35 years, in addition to 24 years
in Further Education, leading on courses aligned
to employment and market needs were strategic to
her senior management role.
Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and delivers training in various FE colleges as well as clients with TBSC.
With strong links to the current education and employment landscape, continued understanding of business growth
and sustainability, this makes her the ideal Business Strategist to support you.
Your success is a call away.
