Podcast Perfection
Unlocking the Power of Podcasting
Growing an audience is the most important element of creating and sustaining an online business.
As your audience grows, so will your business, and you’ll be
clear on the services or products you provide.
But the bottom line is you need to be visible.
You cannot succeed online unless you realise, accept and embrace that visibility and getting new people to see what
you do is 80% of your life in the online space.
You cannot sustain any form of business without people:
customers and clients.
And remember, if a potential customer cannot find you, and therefore your business, there is
a very high probability that that they will end up going to someone else who is visible.
Think of being visible as the simplest form of advertisement and marketing.
It’s clear that a social media strategy is important but that’s just one part of the game.
For example, Marketing and Advertising Agencies helping to develop marketing plans and advertising campaigns.
Public Relations Agencies building and maintaining relationships with journalists and media outlets for their clients
or Creative Agencies such as graphic design website designers.
Starting a podcast is a no brainer when it comes to
getting yourself out there, and here’s why:
Reach and Engagement: Perhaps the most obvious one - podcasts have a wide reach and can help you connect with a global audience. Plus, listeners often
develop a strong connection with podcast host, as they feel they are “in a private moment” with them when they listen. This then tends to lead to higher
engagement and loyalty compared to other options.
Personal and Professional Growth: Hosting a podcast on your zone of genius
helps to establish you as an expert in that field, while interviewing guests and building relationships with other podcasters is never a bad things as far as networking goes. Plus, the bonus is that podcasting helps in improving your speaking, interviewing, and storytelling skills, which are all transferable to loads
of other opportunities.
Flexibility and Accessibility: Firstly, podcasts are super easy to produce with
hardly any equipment or space required to record them. They are perfect for busy people - your listeners can tune in while commuting, exercising, hoovering, which makes it such a user-friendly medium.
Monetization Opportunities: As your podcast grows, you can attract sponsorship deals and advertisement and promote your own products or services, depending
on what you have on offer at the time.
Creative Outlet: You get the chance to share your ideas, stories, and creativity
with a wider audience, exploring and discussing the topics that matter to you and your ideal client.6. Anyone can do it!
Starting a podcast has super low start-up costs compared to most other media forms, and the tech is really uncomplicated, with basic recording equipment and software all you need to start producing quality content.
And please don’t think “Oh, I’m not confident or outgoing enough to do that.”
You can be any personality type and still create a podcast that works for you as you can sculpt it and shape it to work for you and lead with your individual strengths.
Podcast Perfection is your road map to take you from
no idea to up and running in no time.
With easy-to-follow steps and jargon free help throughout, it’s all you’ll ever need to get your podcast
out there.
Module 1 Introduction to Podcasting
The History and Evolution of Podcasting
The Current Podcast Landscape
The Benefits of Podcasting
Module 2 Planning Your Podcast
Identifying Your Niche and Audience
Developing Your Podcast Concept
Naming Your Podcast
Module 3 Pre-Production
Content Planning and Structure
Equipment and Software
Setting Up Your Recording Space
Module 4 Recording Your Podcast
Recording Techniques
Guest Management
Module 5 Editing and Post-Production
Basic Editing Techniques
Advanced Editing and Polishing
Episode Formatting
Module 6 Branding and Marketing
Creating Podcast Artwork
Building a Website and Online Presence
Developing a Marketing Strategy
Module 7 Hosting and Distribution
Choosing a Podcast Host
Submitting to Directories
Launching Your Podcastvice.
Module 8 Post-Launch and Growth
Analysing Podcast Metrics
Engaging with Your Audience
Monetisation Strategies
Creating a podcast is perfect for you if you are:
An Industry Expert with a deep knowledge of your field.
A consultant or coach looking for an outlet to offer advice, share success stories, and
attract potential clients.
An entrepreneur who could use a podcast to discuss industry trends, share your journey and promote their business.
An education professional to share educational content, lectures, and discussions,
thereby reaching students beyond your classroom.
A writer or an author as a platform to read excerpts from your writing, maybe discuss
your writing process and engage with your readers.
A hobbyist or enthusiast looking to share your passions. Think cooking, gardening or gaming, or if you are a fan of the niche stuff like sci-fi, fantasy or sports it’s perfect for community building and audience growing.
When you have completed the course, you will be clear on:
The benefits and processes involved in creating a podcast.
How to identify your niche and audience and learn how to develop your podcast concept.
Tips for a memorable and searchable podcast name.
How to create compelling episode topics and learn the essential podcast equipment and editing software.
Tips for setting up your recording space.
How to understand the best practices for high quality audio.
Just think about the podcasts that you listen to. There are options for everyone covering every topic imaginable and you have the opportunity to take a piece
of that Podcast Pie!
Meet Debbie
Debbie is a certified business strategist who can identify and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams and businesses at all stages, and of all sizes, making her the ideal Strategist who can support you flourish.
Debbie successfully established and managed several businesses over the past 35 years, in addition to 24 years
in Further Education, leading on courses aligned to employment and market needs were strategic to her senior management role.
Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and delivers training in various FE colleges as well as clients with TBSC.
With strong links to the current education and employment landscape, continued understanding of business growth and sustainability, this makes her
the ideal Business Strategist to support you.
Your success is a call away.
