The Membership Mastery
Setting Up An Online Paid Membership
In business, there is a strong case to make the claim that community is at the heart of wellbeing and, to a point, success.
If this is an engaged community then this case becomes an absolute fact.
But “community” could be 200, 2000 or 20,000 people, what matters is the space in which this community dwells.
Just being around people who share your values, and your ethos is a powerful thing, as you then have the support of those same people as you navigate life’s challenges.
Sometimes all we need, especially since the pandemic, is a place to chat or to vent or to laugh. Not necessarily a physical place, but a space that is conducive towards problem solving, support and listening.
That is why an online membership, when researched, planned and implemented with thought and creativity, can be one of the most satisfying and rewarding business models to embrace.
There are thriving memberships for every niche that exists, from fitness and health, education and skill development, business and entrepreneurship to every hobby and interest that exists.
The benefits of a successful and well-run online membership are clear:
It’s a recurring revenue stream providing a steady and predictable income often leading to a higher customer lifetime value, with members often staying longer and spending more with you over time.
It’s a great tool for community building, creating a sense of loyalty and engagement.
Members feel like they belong to a special group, which can increase their commitment
to the brand. When they receive exclusive content and benefits, they feel extra valued and appreciated, doing even more for loyalty and retention.
It opens up loads of potential for Data Collection, resulting in Increased Customer Insights. You can then use this data to tailor offerings and improve the overall customer experience. Plus, engaged members are more likely to provide feedback, which is always welcome for tweaking services or creating new offers.
Memberships offer a great way to monetise what you do by providing access to courses, webinars, and whatever else you can come up with.
Memberships are a much more personal space, leading to stronger relationships between
you and your members. This impacts well on customer retention, as members are more
likely to stay engaged with you and your brand over time, reducing churn rates.
These and the myriad other options that can, and do, thrive in
a membership makes the importance of these spaces and the relationships they engender clear.
Membership Mastery is your key to creating your very own successful online membership programme, designed to guide you through every step of the process, ensuring you can build, launch, and grow a vibrant community that adds significant value to your business.
This course is perfect for you if you are:
An entrepreneur or small business owner looking to build a loyal community and steady income stream.
A coaches or consultant ready to offer ongoing support and generate recurring revenue.
A content creator or influencer looking to monetise your expertise and engage your audience.
A service provider or educator looking to provide continuous value through learning opportunities and support.
The process of starting, creating and running a successful membership does not
have to be an intimidating task. Created utilising years of experience and knowledge,
Membership Mastery is comprised of 11 interactive and comprehensive modules where
you will not only learn the “how”, but you will also take steps resulting in tangible actions
to create your own membership during the course.
Module 1 – Define Your Proposition
Identify ideal members and create detailed personas.
Articulate your unique selling propositions and niche focus.
List specific benefits and clear outcomes for members.
Module 2 – Content Strategy
Ensure content is high-quality and varied.
Plan balanced content release schedules.
Provide exclusive member-only content with different tiers
Module 3 – Pricing Model
Develop pricing tiers with varying access levels
Offer flexible payment options including trials
Utilise discounts and promotions to attract members
Module 4 - Technology and Platforms for Online Memberships
Review WordPress plugins and standalone platforms
Discuss secure payment processing options
Ensure intuitive design and content accessibility
Module 5 – Community Building
Create structured spaces for discussions and interactions
Outline community guidelines and onboarding processes
Plan regular engagement activities like live Q&A sessions and webinars
Module 6 – Marketing and Growth
Develop a comprehensive launch plan
Utilise lead magnets like free trials and resources
Implement referral programs to incentivise member growth
Module 7 – Retention Strategies
Establish effective onboarding processes
Deliver consistent value through regular content updates and exclusive events
Collect and act on member feedback to improve retention
Module 8 – Win-Back Campaigns
Learn how to grow your online course business.
Find ways to create more courses for different types of clients.
Discover how to make your courses available in other countries.
Use affiliates and partnerships to help your business grow faster.
Consider offering courses that are always available to make steady income
Module 9 – Legal and Compliance
Draft clear membership rules and payment term
Develop a robust privacy policy to protect member data
Ensure compliance with GDPR, CAN-SPAM Act, and other relevant regulations
Module 10 – Analytics and Metrics
Utilise analytics tools to track membership performance
Monitor membership growth and engagement metrics
Calculate and interpret key performance indicators
Adjusted strategies based on data insights for continuous improvement
Module 11 – Support and Questions
Identify Gaps: Review content and gather feedback to pinpoint areas needing improvement
Set a Timeline: Prioritise tasks, create deadlines, and schedule work
Plan Your Launch: Decide on a launch date, set milestones, and create a checklist
Identify Obstacles: List challenges, brainstorm solutions, and develop an action plan
Define Next Steps: Identify immediate actions, outline long-term goals, and assign accountability
Creating an online membership is a clear route to creating a
sustainable and scalable business model with recurring revenue.
It grows customer loyalty and engagement and provides valuable customer insights.
It also, and perhaps most importantly, creates a true sense of community, and when it is created and run with passion and commitment, a membership is a potential and profit loaded business model like no other.
Meet Debbie
Debbie is a certified business strategist who can identify and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams and businesses at all stages, and of all sizes, making her
the ideal Strategist who can support you flourish.
Debbie successfully established and managed several businesses over the past 35 years, in addition to 24 years
in Further Education, leading on courses aligned
to employment and market needs were strategic to
her senior management role.
Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and delivers training in various FE colleges as well as clients with TBSC.
With strong links to the current education and
employment landscape, continued understanding
of business growth and sustainability, this makes her
the ideal Business Strategist to support you.
Your success is a call away.
