In short, it gets you out there and it gets you seen.
But it’s important to remember that marketing is not just about promoting products, it's about creating meaningful connections and sustained growth in the online business landscape.
Because without effective marketing strategies, even the best, most innovative products or services can go unnoticed.
By getting your messaging and your business out to a wider audience, your marketing helps drive traffic to the website, meaning ultimately more conversions and sales.
Let’s not forget it also works wonders with strengthening customer relationships and creating loyalty that leads to repeat business.
A Business Owner looking to enhance your online presence and drive significant growth.
An Entrepreneur seeking to build a strong, recognisable brand and engage effectively with your target audience.
A Marketing Professional wanting to expand your skill set and master various marketing techniques.
An E-commerce Entrepreneur aiming to boost sales, retain customers, and create compelling promotional campaigns.
The 4 courses can be bought individually but a great saving when purchased in a bundle - saving 20%
Amplify Your Online Presence Without Paid Advertising
Understanding the Social Media Landscape: Learn the strengths of major platforms and identify which align best with your business goals.
Defining Your Ideal Client: Create detailed client personas and understand their needs.
Crafting Your Social Media Strategy: Set SMART goals, define content pillars, and plan a content calendar.
Content Creation: Discover engaging content types and master storytelling.
Organic Growth Techniques: Implement best practices for organic reach and engagement.
Building an Online Community: Start and grow thriving communities on social media platforms.
Analysing Performance: Use analytics tools to measure success and optimise your content.
Boost Your Organic Traffic and Improve Search Rankings
Introduction to SEO: Understand the importance of SEO for visibility and growth.
Keyword Research: Identify high-value keywords relevant to your niche.
On-Page Optimisation: Learn to optimise meta tags, headings, and content.
Technical SEO: Improve website speed, mobile responsiveness, and site structure.
Off-Page SEO and Link Building : Acquire high-quality backlinks and promote content.
Local SEO: Optimise for local search visibility and engagement.
Content Marketing Integration: Create SEO-driven content strategies.
SEO Tools and Analytics: Use tools for keyword research and website analysis.
Create Compelling Content that:
Attracts, Engages, and Converts
Introduction to Content Marketing: Understand its benefits for business growth.
Identifying Your Target Audience: Develop detailed buyer personas.
Creating Compelling Content: Master various content formats and storytelling techniques.
Enhancing Engagement: Capture attention and maintain engagement.
Content Distribution: Maximise your content's reach and visibility.
Content Repurposing: Extend the lifespan of your content across platforms.
Measurement and Analytics: Track performance and refine your strategy.
Content Planning and Workflow: Develop a content calendar and streamline your process.
Drive Revenue with Strategic Email Campaigns
Introduction to Email Marketing: Explore its benefits and set clear goals.
Automation and Tools: Choose the right software and set up workflows.
Building Your Email List: Learn effective list-building techniques.
Understanding Your Audience: Master segmentation and develop buyer personas.
Crafting Compelling Emails: Write attention-grabbing subject lines and engaging content.
Email Campaign Types: Diversify your strategy with newsletters, promotions, and transactional emails.
Measuring Success: Identify key performance indicators and use analytics tools.
Legal Compliance: Ensure your efforts comply with laws like CAN-SPAM and GDPR.
Increase Visibility: Coordinated and consistent visibility is a fundamental requirement for any successful online business. You’ll be clear on how to optimise your online presence across various platforms.
Attract Targeted Traffic: The more people that know you and see you, the larger your potential client base becomes. You’ll understand the techniques required to drive more organic traffic and convert leads.
Engage Your Audience: Relationship building underpins everything you do, so your ability to build strong relationships and foster loyalty with your customers will see your business prosper.
Achieve Long-Term Success: Sustainability requires forward thinking and planning, so you’ll learn how to implement strategies that provide lasting benefits.
Save Time and Resources: You’ll be an expert on how to utilise tools and techniques to maximise efficiency.
Start creating impactful campaigns that; attract, engage, convert your target audience, and drive real business growth.
Debbie is a certified business strategist who can identify and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams and businesses at all stages, and of all sizes, making her the ideal Strategist who can support you flourish.
Debbie successfully established and managed several businesses over the past 35 years, in addition to 23 years in Further Education, leading on courses aligned to employment and market needs were strategic to her senior management role.
Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and delivers training in various FE colleges as well as clients with TBSC.
With strong links to the current education and employment landscape, continued understanding of business growth and sustainability, this makes her the ideal Business Strategist to support you.
Your success is a call away.