Let's Get
Launched!
Launch Online with Confidence and Success!
Let’s say you’ve decided on what your product is going to be.
It may be a course, a membership, a masterclass, an eBook.
Whatever is the best platform to turn your knowledge into a viable product that your ideal client will want to snap up.
You’ve put in the work to grow your audience and become visible.
That means you are now ready to launch.
There is no reason why this process shouldn’t be enjoyable.
By launching we simply mean a series of planned activities designed to introduce your new product or service to the market.
It aims to generate awareness, interest, and ultimately, sales.
The standard conversion rate is around 1-2% so, if you have a list or a group of 500
people, you can expect around 3-5 of them to sign up.
But by following the processes created by the people behind the most successful
online launches the UK has ever seen,
Let’s Get Launched will provide you with every opportunity to exceed these average
industry stats by far.
There are lots of different ways to launch online, and Let’s Get Launched covers them all,
but they all share a common goal.
Fundamentally, all you are doing is warming up your
audience so they’re ready to press the “sign me up button.”
But to get them there, they have to like you. They have to feel
like you are the best placed person to help them to achieve
what they need.
And your product needs to be very clearly introduced into
their minds as the best way to get them to where they want
to be, even if they don’t currently have a very clear idea of
where they want to be.
You are making sure they know their destination and then you are programming their sat nav.
There is a well-known phrase in the world of sales which is:
Know/Like/Trust.
The way to get your audience to do this is by having a series of events leading
up to the sell in the launch.
If you don’t plan, prepare and present a well thought out launch, you are
self-sabotaging your chance of maximising the potential of the product
you have put your blood, sweat and tears into creating.
Your launch plan sets the foundation for a successful market entry
and long-term success.
It ensures that all necessary preparations are completed before the product goes
live and by focussing on these elements in advance, you minimise the risk of
encountering technical issues, customer complaints, or other setbacks that
could harm your product’s reputation and sales.
It enables you to effectively generate buzz and build anticipation among your
target audience by using the techniques we will teach you.
It maximizes your product’s visibility, enhances customer experience, and sets
the stage for sustained growth and profitability.
If you overlook these crucial priorities for your launch, you
will not generate the revenue that the work you put into
creating your offer deserves.
In Let’s Get Launched we’ll take you through everything
you need to know to launch your product in a way
that will create interest, maximise engagement and ultimately give you the best possible chance of an impressive conversion rate.
We’ll take you through warming up your audience and building your launch plan before we show you exactly
how to create and deliver a showstopping launch.
Module 1 – Introduction to Launching
The fundamentals of online launching
The differences between live and evergreen launches
The key components of a successful launch strategy
Module 2 – Different Launch Strategies
Explore various launch strategies such as challenges, summits, and festivals.
Choose and execute the most effective launch strategy for your business.
Module 3 – Launching with Webinars and Masterclasses
The art of using webinars and masterclasses to engage your audience, provide value, and effectively pitch your online course
Module 4 – Email Marketing for Launches
The power of email marketing in online launches, from building and nurturing your email list to crafting effective email sequences that drive engagement and conversions.
Module 5 – Selling Strategies, Bonuses and Creating Urgency
Selling techniques to convert prospects into paying customers, including adding value through bonuses, creating urgency, and overcoming objections effectively.
Module 6 – Creating a Launch Plan
A comprehensive launch plan that includes setting goals, creating a detailed timeline, and preparing for contingencies to ensure a smooth and successful course launch.
Let’s recap what you’ll learn:
You’ll understand the fundamentals of online launching, including the differences between live and evergreen launches, and the key components of a successful launch strategy.
You’ll explore various launch strategies such as challenges, summits, and festivals, and learn how to choose and execute the most effective launch strategy for your business.
You’ll master the art of using webinars and masterclasses to engage your audience, provide value, and effectively pitch your online course.
You’ll discover the power of email marketing in course launches, from building and
nurturing your email list to crafting effective email sequences that drive engagement
and conversions.
You’ll learn selling techniques to convert prospects into paying customers, including adding value through bonuses, creating urgency, and overcoming objections effectively.
You’ll develop a comprehensive launch plan to include setting goals, creating a detailed timeline, and preparing for contingencies to ensure a smooth & successful course launch.
The importance of nailing your launch strategy and the launch process itself
cannot be overemphasised.
If you do not create the buzz, spread the word and create excitement and engagement
around your product, you will never maximise the potential that sits within the offer that you
have created. And imagine how disappointing that would feel!
Let’s Get Launched solves all these issues and more and can be yours for just
£297 – click below to join up today.
Meet Debbie
Debbie is a certified business strategist who can identify
and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams and
businesses at all stages, and of all sizes, making her
the ideal Strategist who can support you flourish.
Debbie successfully established and managed several businesses over the past 35 years, in addition to 24 years
in Further Education, leading on courses aligned to
employment and market needs were strategic to
her senior management role.
Her passion for developing, coaching and supporting
others progress she now Mentors, Coaches and delivers
training in various FE colleges as well as clients with TBSC.
With strong links to the current education and employment landscape, continued understanding of business growth
and sustainability, this makes her the
ideal Business Strategist to support you.
Your success is a call away.
