How To Research

Clients and Industries

Are you ready to elevate your consulting game by mastering the skills of client and industry research?

It’s clear that understanding your clients and the industries they operate in is crucial for providing tailored and effective consulting services.

By understanding the unique needs and challenges of your clients and staying informed about industry trends, you can provide valuable insights and solutions that drive success.

If you do not research your potential clients, you will never be fully prepared, meaning you will not give yourself the best chance of landing the contract.

You need to :

Understand their needs and expectations allowing you to tailor your products or services to meet their expectations effectively, increasing the likelihood of securing and retaining their business.

Target your marketing by being clear on your clients' industry, challenges, and goals enabling you to create targeted marketing strategies and personalized communication that resonate with them.

Gain a competitive advantage by researching your potential clients helps, understanding their current solutions and identifying gaps in the market where your business can offer superior value, and levels of service.

Build trust and credibility by demonstrating knowledge about a client's industry and specific circumstances. Clients are more likely to partner with businesses that show a genuine understanding of their operations and challenges.

Thorough research leads to more meaningful and long-lasting client relationships.

Fully understanding a client's business allows you to offer ongoing value and adapt to their evolving needs, fostering loyalty and repeat business.

But how do you source this information to ensure you have the right strategy in place, allowing you to tailor your offer to different industries?

This mini course will guide you through how to gather and analyse information about clients and their industries to better tailor your solutions to their specific needs

This workshop is perfect for you if you are :

A consultant looking to enhance your ability to understand client needs and industry dynamics, enabling you to provide more effective and relevant solutions.
A sales professional who wants to gain insights into your target clients and industries to craft compelling pitches and close more sales.
A business development manager keen to learn to gather and interpret data to identify new business opportunities and drive growth.
An entrepreneur ready to provide yourself with the knowledge to analyse market trends and competitor strategies, ensuring your business stands out.
A marketing professional who wants to understand the corporate set up and specific client behaviours to create eye catching and in demand marketing strategies.

Join us to transform your consulting approach and deliver exceptional value to your clients.

Split into two sessions packed with information.

How To Research Clients and Industries will provide you with everything you will ever need to know about tailoring your offer to resonate with the perfect ideal clients.

Session 1

In this session we will cover how to research clients and understand their needs. How to gather and analyse information about clients and their industries to better tailor your solutions to their specific needs.

By using these methods, you can gather a wealth of information that will help you understand the client's needs and prepare for a more informed and effective initial engagement.

Session 2

In this session we will discuss how market research firms provide detailed reports that offer insights into industry trends, market conditions, and competitive landscapes. How to use the strategies and resources discussed in this session to enhance your research skills and become a more effective consultant.

This training will equip you with the knowledge and tools to conduct comprehensive research on clients and industries, ensuring you are well prepared to offer valuable consulting services.

Let’s look at where you’ll be on completion :

You’ll understand how to deliver more relevant and effective solutions by deeply understanding your clients' needs and challenges.
You’ll be the expert on how to stand out in the consulting field by leveraging detailed industry and client research to provide superior value.
You’ll be able to use your enhanced research and analytical skills to make informed decisions that drive client success.
You’ll be confident with building trust and long-term relationships with clients by demonstrating your deep knowledge and understanding of their business.

Researching potential clients enables an online business to provide tailored solutions, engage in effective marketing, and build strong, trust-based relationships, ultimately driving business success and growth.

Join us for this workshop and take your consulting skills to the next level.

Meet Debbie

Debbie is a certified business strategist who can identify and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams and businesses at all stages, and of all sizes, making her the ideal Strategist who can support you flourish.

Debbie successfully established and managed several businesses over the past 35 years, in addition to 23 years in Further Education, leading on courses aligned to employment and market needs were strategic to her senior management role.

Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and delivers training in various FE colleges as well as clients with TBSC.

With strong links to the current education and employment landscape, continued understanding of business growth and sustainability, this makes her the ideal Business Strategist to support you.

Your success is a call away.