Everything You Need To Know About Sales
Transform Your Sales Strategy and Build Lasting
Customer Relationships
Sales often gets a bad press.
The connotations of sleazy techniques and old school methods prevail.
Yet we all know that no business can survive without a proven
and effective sales strategy.
It goes without saying that sales are the lifeblood of a business,
and for good reason.
But effective sales is about more than just
the transaction, it is about building and
maintaining relationships.
In today's crowded market, our experience with a salesperson
is the main driver behind loyalty, and our likelihood to become repeat customers.
We often choose not to see ourselves as “sales people”
within our businesses, but regardless of whether you are:
Just starting out as a solopreneur.
Taking the first steps to build your team.
Already successfully growing and expanding.
Everyone who plays a part in your business, no matter how small or “behind the scenes” they are, is involved in the process of selling.
This is a fact, and the need to constantly focus on and reevaluate your sales strategies and techniques is a prerequisite for continued success.
Think about the places you shop at. Why do you choose them? Sure, sometimes it will be price – think Aldi and Lidl – but more often than not it will be about the service you receive.
That’s why Everything You Need To Know About Sales will teach you every element of creating, implementing and sustaining a consistent, effective and ethical sales strategy.
Stop sales being hard, without resorting to the hard sell.
Mastering sales means you are developing the skills to not only attract customers but also to understand and meet their needs, which builds trust and long-term engagement.
Everything You Need To Know About Sales is designed
to equip you with the essential skills, strategies,
and tools to drive sales growth and achieve
your business goals.
Let’s look at what you can expect to achieve.
You’ll learn and understand how to implement effective sales strategies to drive revenue and growth, gaining clarity on how to set realistic sales targets, close sales efficiently, and build relationships that lead to customer satisfaction, and therefore, repeat business.
You’ll discover techniques to build strong customer relationships, engaging and retaining your customers.
Mastering the art of personalised communication and customer service excellence to turn one-time buyers into regular returners.
You’ll be able to embrace and use the latest sales technologies and data-driven insights,
gaining a competitive advantage, staying ahead of market trends and using these tools to optimise your sales processes.
You’ll be clear on how to adapt to market changes and pivot your sales strategies in response to market shifts. Using innovative approaches to ensure your business remains agile and competitive.
You’ll be perfectly positioned to implement continuous improvement practices and professional development strategies to ensure long term success, building a sustainable business model that supports ongoing growth and innovation.
This is not a quick scan of a page in a “Sales for Dummies” manual.
We have split the course into 8 modules, each absolutely bursting with comprehensive, yet easy to understand and absorb content.
The level of advice, knowledge, clarity and resources within the course
goes way deeper than anything else you will come across, and
is available for an investment of just £1197 for the full 8 module course
- or £250 per Unit as a downloadable resource and workbook to learn in
your own time.
Or, the 8 Modules can be delivered live/in-person over an agreed timeframe (usually condensed to maximise input and progress) for the cost of £2997
Module 1: Introduction to Sales Fundamentals
Overview of Sales: Understand the definition, importance, and evolution of sales in the business context.
Core Sales Concepts: Grasp key sales terminology and concepts such as lead, prospect, and conversion.
Sales Process: Learn the stages of a sales process from prospecting to closing.
Setting Sales Goals: Set realistic sales targets aligned with business objectives.
Ethical Sales Practices: Emphasise the importance of ethics and integrity in sales.
Module 2: Understanding Your Target Audience
Market Research: Techniques for gathering and analysing information about potential customers.
Customer Personas; Create detailed profiles of ideal customers based on demographic
and psychographic data.
Customer Needs Analysis: Tools and strategies to understand and anticipate customer needs and preferences.
Segmentation Strategies: Segment the market for targeted sales efforts.
Feedback and Adaptation: Use customer feedback to refine targeting strategies.
Module 3: Building a Sales Pipeline
Pipeline Management: Design and manage an effective sales pipeline.
Lead Generation Techniques: Explore methods for lead generation such as content marketing, networking, and cold calling.
Qualifying Leads: Assess and prioritise sales leads using specific criteria.
Sales Funnel Optimisation: Maximise the efficiency of your sales funnel.
Metrics and KPIs: Track key performance indicators to monitor pipeline health.
Module 4: Effective Sales Communication
Communication Skills: Master essential verbal and non-verbal communication skills for sales.
Sales Pitch Development: Craft compelling and persuasive sales pitches.
Objection Handling: Techniques for addressing and overcoming common customer objections.
Presentation Skills: Tips for effective sales presentations, both in-person and digital.
Follow-Up Strategies: Best practices for following up with prospects.
Module 5: Closing the Sale
Closing Techniques: Learn various techniques for effectively closing a sale.
Negotiation Skills: Key negotiation strategies to maximise deal value.
Finalising the Deal: Steps to ensure smooth completion of the sales process.
Post-Closing Practices: Importance of follow-up post-sale to ensure customer
satisfaction and repeat business.
Module 6: Building Customer Relationships and Maximising Sales
Customer Relationship Management (CRM) Systems: Use CRM systems to enhance customer relationships.
Loyalty Programs: Design and implement customer loyalty programs.
Upselling and Cross-Selling: Strategies for increasing sales through existing customers.
Customer Service Excellence: Provide exceptional service to encourage repeat business.
Community Building: Engage with broader communities to enhance brand loyalty.
Module 7: Leveraging Technology for Sales
Sales Technology Stack: Overview of essential sales technologies such as CRM and
sales automation tools.
Using Data Analytics: Leverage data analytics for sales insights and decision making.
Digital Marketing Tools: Integrate digital marketing into the sales process.
AI Bots: Maximise your sales potential with AI technology.
Social Selling: Utilise social media platforms to boost sales.
Mobile Sales Techniques: Adapt sales strategies for mobile devices and platforms.
Module 8: Continuous Improvement and Sales Strategy
Sales Performance Analysis: Techniques for analysing sales data to identify areas
for improvement.
Adaptive Sales Strategies: Adapt sales strategies based on market trends and
customer feedback.
Professional Development: Explore continual learning and development opportunities
for sales professionals.
Scaling Sales Operations: Strategies to scale sales operations sustainably.
Future of Sales: Discuss emerging trends and technologies in sales.
We are passionate about everything we do, and at the very heart of our passion is our belief that we don’t have to do things in “the old fashioned” way.
Sales and Ethics can sit side by side. Profitability and integrity are not mutually exclusive.
So, if you want to revolutionise your sales strategy, join us in Everything You Need To Know About Sales today and start your journey towards becoming a sales expert.
