Business 101:

Mastering the

Fundamentals of Business

Business 101 provides you with the knowledge, skills and support needed to navigate the world of business, to take away

the confusion and intimidation, leaving you confident to make

the right, well informed decisions, leading to long term success.

It sounds strange to say it but starting your business is often the easy part.

Our businesses generally stem from our passions, so enthusiasm, drive

and commitment will never be in short supply, meaning you have the

impetus you need to get started.

You know that mastering the fundamentals of business is crucial, that they

provide the essential foundation upon which a successful business

can be built and sustained.

But how do you know where to start?

It can be confusing and intimidating, which eats away at your creativity

and enthusiasm as every time you have a great idea, you just don’t know how

to build on it and maximise your potential to grow your business.

This is why the list of what comes next is so often the stumbling block:

How do you set business goals?
How do you find your ideal clients?
How do you build a strong brand?
How do you create a marketing strategy?

How do you acquire the knowledge to

answer the other thousands of questions that nobody ever told you you’d need

to know to start running a business?

And there doesn’t seem to be a guidebook anywhere….

We have been there, and we needed that guidebook and that is

what inspired us to create Business 101, your comprehensive guide, handbook, roadmap and instruction manual, absolutely stuffed

with practical knowledge and actionable insights.

Whether you:

Have your big idea and are still in the planning stages.
Are new to running your own business and need a full toolkit to help you assemble and maintain it.
Have a traditional business that you would like to bring online.

With clear and implementable content, Business 101 will give you clarity on:

How to effectively manage your time and increase productivity.
How to leverage social media to grow your online presence.
How to master sales techniques and optimise your sales funnels.

Leading up to Module 8 when we will teach you how to strategically plan for financial milestones, including your first £100,000.

Right now that £100,000 milestone may seem like a pipe dream, but we have been where you are now.

We know the steps to take to get you there.

Business is not complicated, people just like to make it seem complicated, and we are not those people!

Over 8 modules, we’ll cover everything you need to know to get yourself and your business in the best possible position to achieve sustainability and profitability.

What You Will Learn:

Module 1 - The Importance of Goal Setting

Understand the importance of setting clear, actionable business goals.
Learn how to create SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.
Develop an action plan to achieve set goals.
Identify and establish accountability measures.

Module 2 – Time Management

Conduct a personal time audit to identify time-wasting activities.
Prioritise tasks using the Eisenhower Matrix.
Design an effective weekly schedule for optimal productivity.
Learn strategies for delegating tasks efficiently.
Reflect and adjust time management plans to improve efficiency.

Module 3 – Understanding Your Ideal Client

Understand the importance of defining your ideal client.
Define and create a detailed ideal client profile.
Craft compelling marketing messages for different client segments.
Develop a Value Proposition Canvas to ensure current offerings match ideal client needs.

Module 4 – Introduction to Branding

Conduct a review of your current brand.
Create a strong brand identity.
Define your mission, vision and values.
Design or refine visual brand elements for consistency.
Create a brand messaging framework that resonates with your ideal client.
Develop brand guidelines to ensure consistent application across all channels.

Module 5 – Introduction to Marketing

Conduct market research.
Perform a SWOT analysis to identify business strengths, weaknesses, opportunities,
and threats.
Develop a marketing plan with clear objectives and strategies.
Plan and execute marketing plan effectively.

Module 6 - Introduction to Social Media Marketing

Choosing the right social platforms
Content Strategy and Creation
Community Management and Engagement
Social Media adverting and promotion
Influencer marketing
Social Media Analytics and Performance Measurement
Social Media Strategy and Optimisation

Module 7 - Introduction to Sales Processes

Improve your mindset around selling.
Develop a compelling lead magnet to attract potential clients.
Map out and understand your sales funnel stages.
Create an email nurture sequence to guide leads through the sales funnel.
Learn effective objection handling techniques to close more sales.
Optimise sales funnel metrics to improve conversion rates.

Module 8 - First Steps to £100,000

Set and break down specific revenue goals for the year.
Review different revenue generation strategies.
Create an action plan for scaling your business.
Set up a financial dashboard to track key financial metrics and monitor progress.