Building Customer Relationships & Maximising Sales

Sales often gets a bad press.

The connotations of sleazy techniques and old school methods prevail.

Yet we all know that no business can survive without a proven and

effective sales strategy. It goes without saying that

sales are the lifeblood of a business, and for good reason.

But effective sales is about more than just the transaction, it is about

building and maintaining relationships.

In Building Customer Relationships and Maximising Sales we focus

on developing strong customer relationships and implementing

strategies to maximise sales.

You Will Learn How To:

  • Use CRM systems. 

  • Design effective loyalty programs. 

  • Master upselling and cross-selling techniques.

  • Deliver exceptional customer service and build a thriving customer community.

Let’s look at what you can expect to achieve.

  • Implement Effective CRM Systems: You’ll learn how to select and implement the

    best CRM system for your business. (Simply a software platform designed to help businesses manage and analyse customer interactions and data throughout the

    customer lifecycle.)

  • Design and Launch Loyalty Programs: You’ll discover how to create loyalty

    programs that reward and retain customers, looking at different types of programmes and how to design one that fits your customer base and drives engagement.

  • Master Upselling and Cross-Selling: You’ll be clear ion how to boost your sales

    by mastering upselling and cross-selling techniques.

  • You’ll learn how to identify opportunities and present offers that boost customer satisfaction and increase purchase value.

  • Deliver Exceptional Customer Service: You’ll understand the importance of

    exceptional customer service and how it sits at the heart of turning satisfied customers into brand advocates.

  • Learn strategies for responsive, personalised service that builds trust and loyalty.

  • Build a Customer Community: By engaging with your customers in meaningful

    ways, you’ll create a sense of belonging and attachment to your brand.

  • You’ll learn how to use social media, events, and online forums to create an active

    and engaged customer community.

  • Why Building Customer Relationships Matters

  • Enhance Customer Loyalty: Build strong, lasting and open relationships with your customers to encourage repeat business and referrals.

  • Maximise Sales Opportunities: Use CRM systems and sales techniques to identify

    and act on opportunities for upselling and cross-selling. 

  • Deliver Superior Customer Service: Exceed customer expectations with a responsive and personalised service that builds trust and satisfaction. 

  • Create a Thriving Customer Community: Engage your customers in meaningful

    ways to foster a sense of belonging and loyalty to your brand.

We are passionate about everything we do, and at the very heart

of our passion is our belief that we don’t have to do things

in “the old fashioned” way.

Sales and Ethics can sit side by side.

Profitability and integrity are not mutually exclusive.

So, if you want to revolutionise your sales strategy, join us in our Building Customer Relationships and Maximising Sales today and continue your journey towards becoming a sales expert.

Meet Debbie

Debbie is a certified business strategist who can identify

and develop workable, resilient strategies.


Debbie Mentors and Coaches individuals, teams and businesses at all stages, and of all sizes, making her the

ideal Strategist who can support you flourish.

Debbie successfully established and managed several businesses over the past 35 years, in addition to 24 years

in Further Education, leading on courses aligned to employment and market needs were strategic to

her senior management role.

Her passion for developing, coaching and supporting

others progress she now Mentors, Coaches and delivers training in various FE colleges as well as clients with TBSC.

With strong links to the current education and employment landscape, continued understanding of business

growth and sustainability, this makes her

the ideal Business Strategist to support you.

Your success is a call away.

100

Copyright © 2025· The Business Success Company - All Rights Reserved