Building A
Sales Pipeline
Sales often gets a bad press.
The connotations of sleazy techniques and old school methods prevail.
Yet we all know that no business can survive without a proven and
effective sales strategy. It goes without saying that sales are the lifeblood
of a business, and for good reason.
But effective sales is about more than just the transaction, it is about building and maintaining relationships.
In "Building a Sales Pipeline” we dive into the crucial aspect of developing and
managing a sales pipeline; a vital tool for any sales professional.
Put simply, a sales pipeline is a way of measuring and monitoring the stages a potential client goes through, starting with the very first contact and hopefully ending with
becoming a customer!
It usually includes stages like lead generation, qualification, proposal, negotiation, and closing, with each stage representing a step in the sales process, as your potential client moves through the pipeline as they advance towards buying form you.
You’ll learn how to use this technique to organise, track, and optimise your sales
process to boost efficiency and predictability, ultimately driving more sales and
growing your business.
But effective sales is about more than just the transaction, it is
about building and maintaining relationships.
In "Building a Sales Pipeline” we dive into the crucial aspect of developing and managing a sales pipeline—a vital tool for any sales professional.
Put simply, a sales pipeline is a way of measuring and monitoring the stages a potential client goes through, starting with the very first contact and hopefully ending with becoming a customer!
It usually includes stages like lead generation, qualification, proposal, negotiation, and closing, with each stage representing a step in the sales process, as your potential client moves through the pipeline as they advance towards buying form you.
You’ll learn how to use this technique to organise, track, and optimise your sales process to boost efficiency and predictability, ultimately driving more sales and growing your business.
Let’s look at what you can expect to achieve.
Streamline Your Sales Process: You’ll discover how to structure your
sales process into clear stages, from lead generation to closing deals.
This organised approach ensures that each potential sale is appropriately nurtured, improving your efficiency and success rate.
Gain Enhanced Visibility and Control: You’ll master pipeline management
to gain visibility into your entire sales funnel. Understand the status of
every potential deal, make informed decisions, and focus your efforts
where they will have the greatest impact.
Identify and Overcome Bottlenecks: You’ll learn how to identify bottlenecks in your sales process quickly, making sure you address these challenges
to speed up your sales cycle and increase your conversion rates.
Improve Forecasting Accuracy: You’ll be clear in how to utilise effective pipeline management techniques to predict future sales with greater accuracy. This capability is essential for strategic planning and setting
realistic sales targets.
Increase Sales Efficiency and Effectiveness: With a clear and
monitored pipeline, you can allocate your time and resources more effectively, focusing on the most promising leads and ensuring nothing
slips through the cracks.
Why Effective Pipeline Management Matters
Boosts Conversion Rates: Focus on qualified leads to improve your chances of making sales.
Improves Customer Interactions: Engage with potential clients who have a real interest in your offerings.
Facilitates Better Resource Allocation: Allocate your time and resources to the most promising opportunities.
Drives Revenue Growth: Continuously feed your sales pipeline to sustain and grow your business.
We are passionate about everything we do, and
at the very heart of our passion is our belief
that we don’t have to do things in “the old fashioned” way. Sales and Ethics can sit side by side.
Profitability and integrity are not mutually exclusive.
So, if you want to revolutionise your sales strategy, join us in our Building a Sales Pipeline workshop today and continue your journey towards
becoming a sales expert.
Meet Debbie
Debbie is a certified business strategist who can identify and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams and businesses at all stages, and of all sizes, making her the ideal Strategist who can support you flourish.
Debbie successfully established and managed several businesses over the past 35 years, in addition to 24 years
in Further Education, leading on courses aligned to employment and market needs were strategic to
her senior management role.
Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and
delivers training in various FE colleges as well
as clients with TBSC.
With strong links to the current education and employment landscape, continued understanding
of business growth and sustainability, this makes
her the ideal Business Strategist to support you.
Your success is a call away.
