Building a
7 Figure Agency
Let’s start by getting clear around what an agency is and what it does.
Put simply, an agency is a business or organisation providing
a particular service on behalf of another business, person, or group.
So, it provides specialised services to other businesses, acting as a service provider using its expertise to help clients achieve their goals.
They are made up of people with specialised knowledge and skills in particular areas, allowing them to offer targeted and effective solutions to their clients' needs.
An agency is an organisation built around combining creative talent and humanity.
An agency is a strategic partner that helps clients achieve their marketing/communications objectives.
Helps companies to make their products, services and brands relevant and impactful.
An agency is all about collaboration – with its clients and with its people.
For example, Marketing and Advertising Agencies helping
to develop marketing plans and advertising campaigns.
Public Relations Agencies building and maintaining relationships with journalists and media outlets for their clients or Creative Agencies such as graphic design
website designers.
Why are agencies so successful?
Well, reason number one is this: Agencies primarily solve the problems of their clients.
Clients seek out and work with agencies to solve their problems because they don’t have
the time, the knowledge, the skills or the resources to solve these problems themselves.
The rise of agency-based business models has revolutionised the way online businesses
operate and has gained tremendous popularity in recent years. It allows them to focus on what
they do best - their core activities – whilst also benefiting from fresh ideas, creative solutions,
and professional services.
What makes the agency model so successful lies in the nature of the relationship's agencies establish with their clients. It is generally a more personalised set up, focussing on representing
their clients’ interests, providing tailored advice and expertise.
This set up is hugely appealing to the busy entrepreneur wearing too many hats, as it feels
different to other business types, where interactions tend to be more transactional and product
or service-focused.
So, if you are someone who comes from an entrepreneurial background and recognises
an opportunity to leverage your skills, or you have already worked as a freelancer or in an agency and want to create something better or bigger, Building a 7 Figure Agency is perfect for you.
Just ask yourself these two questions:
What is your current service?
Why do you want to scale it?
Presented over 7 in depth modules, Building a 7 Figure Agency will provide the answers to these questions and
take care of everything else that you would ever need to know, from starting up right through to landing your first contract.
Module 1 – Getting Started
Understand the basics of what an agency is and is not.
Develop a clear roadmap and vision for your agency.
Clarify your agency’s value proposition and target audience.
Learn core agency functions: creativity, relationship-building, strategy.
Understand why clients use agencies and how to meet their needs.
Explore different agency models and stages of growth.
Module 2 – Your Agency Roadmap
Develop your roadmap to success.
Set your agency vision and mission.
Begin creating your culture.
Set your financial goals for the business.
Create the services to take you to 7 figures.
Define the kind of people do you want to work with.
Module 3 – Pricing and Positioning Your Agency
How to build authority.
How to position yourself in the marketplace.
How to set your prices and fees.
Understanding your profit margins.
Getting closer to your numbers.
Module 4 – Your Agency Team
Who is going to be in your team doing the work?
What are the key roles in the agency?
How will you handle remote working? How will you bring your team together?
How to recruit a diverse and superstar team.
PAYE vs Freelancers – Pros and Cons and the right balance.
How do you find and onboard the best people for the job.
Module 5 – Your Agency Systems and Processes
Define your Quality standards.
Define “How we do things around here”.
How do you communicate internally and externally?
File storage and version control.
Tools and systems to project manage, communicate, file and time track.
Module 6 – Your Agency Leadership
Going from Operator to Owner – the pitfalls.
Your zone of genius and staying in it.
How to stay out of the weeds.
How to build a brilliant culture where everyone wants to work for and with you.
How to empower the team around you.
How to become a thought leader.
Module 7 – Client Management
How to win a pitch.
How to prepare a proposal.
How to create offers, packages and services.
How to hold your own against the bigger agencies.
How to work with clients – contact and communications.
How to provide killer 5* service.
This is the perfect choice for you if you are:
Thinking of starting an agency or growing an agency.
A coach, consultant or freelancer who is looking to scale their business through adding
team members.
A current agency owner looking to build to their first £1m revenue.
Already running a successful business and want additional nuggets on efficiencies
or to validate your current techniques.
Over the 7 modules of Building a 7 Figure Agency:
You’ll Define what an agency is and its core functions.
You’ll Create a clear roadmap for building and scaling an agency.
You’ll Identify and serve the target audience effectively.
You’ll Develop key traits for success including a growth mindset.
You’ll Build a credible, high-quality agency with client-centricity.
Creating an agency business model focussing on your expertise, collaboration, and innovation,
will leave you perfectly positioned to continue driving growth and delivering value to your clients
in the years ahead.
Building a 7 Figure Agency is the perfect opportunity for you to maximise the potential
within your knowledge and experience and to provide an irresistible service for those who
would benefit from your skills.
Meet Debbie
Debbie is a certified business strategist who can identify
and develop workable, resilient strategies.
Debbie Mentors and Coaches individuals, teams and
businesses at all stages, and of all sizes, making her the
ideal Strategist who can support you flourish.
Debbie successfully established and managed several businesses over the past 35 years, in addition to 24 years
in Further Education, leading on courses aligned to employment and market needs were strategic to
her senior management role.
Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and delivers training in various FE colleges as well as clients with TBSC.
With strong links to the current education and employment landscape, continued understanding of business growth
and sustainability, this makes her the ideal Business
Strategist to support you.
Your success is a call away.
